Mortgage California Blog

What to Buy In February

February 3rd, 2015


What to Buy In February

Hopefully you purchased your jewelry during the sales in December and January because prices are back up for February.

If not, don’t despair! Look for coupons for value-driven jewelry sites like  Netaya,, Limoges Jewelry, and Ross-Simons.

There are also great coupons for lingerie sites like Victoria’s Secret and Frederick’s of Hollywood but watch the expiration date carefully.

Also, look at the ads for department stores like Macy’s. Last year, they had some good sales through February 14th.

Unfortunately, a recent Listrak study showed that discounts sent via email from the top 500 internet retailers, decreased by 45% in 2014. That means stores are sending fewer coupon codes in their newsletters. So signing up for a newsletter won’t automatically get you a flat discount code, at least not as quickly as it used to. Instead, a shopper might have to wait for several weeks until such a discount comes, which means you might want to only commit to vendor newsletters for brands that you frequent regularly. For all others, consider honing your coupon searching skills instead.

Then look for really big President’s Day sales the weekend after Valentine’s Day. This may be a good time to buy jewelry for Mother’s Day. Historically, retailers take as much as 85% off on a variety of goods like clothing, tools, bedding, and furniture. Some retailers tend to offer deeper discounts on existing sales, while others will lean towards modest coupons (likely an extra 20% to 30% off) that are applicable sitewide. Look to clothing and department stores for a big Presidents’ Day sale push.

So, what else to buy?

If you’ve wanted the Amazon Echo, they’re offering better discounts to Amazon Prime members.

Tax software will still be priced lower than it will in April.

Winter clothes are on the clearance racks right now as Spring apparel is being highlighted.

For the first time ever, Microsoft will offer its new operating system for free for Windows 7, Windows 8.1, and Windows Phone 8.1 users; Windows 10 will be free to download for up to a year, after which users will have to pay to upgrade. The release date is still unknown, so Windows 10 might not be available this month. In prior years, a new OS from Microsoft ushered in a lot of promotions from Microsoft Store and resellers. For example, when Windows 8 launched, Microsoft offered discounts on new systems when consumers traded in an older laptop model. If you’re not in a rush to buy a new Windows-based machine, it might be best to hold off on your purchase until you see what promotions are unveiled.

And what about televisions?

On the low-end, we’ve found that deals on name-brand 42″ HDTVs have hit a plateau. Since October, the best deals on these sets have been holding steady at $300. By comparison, deals on off-brand TVs of the same size have been volatile with prices ranging from $270 (October) to $390 (December). As a result, we’re recommending shoppers in search of a new TV opt for a name-brand 42″ LCD. Look for prices at or below $300 for the most savings.

Meanwhile, off-brand 55″ LCD HDTVs tumbled to $250 in January, an all-time low that’s 37% cheaper than Black Friday’s best deal for this category. While unprecedented, retailers are marketing 55″ LCDs very aggressively. Just last month we saw almost twice as many deals for 55″ TVs than we did for 42″ TVs. Unfortunately, their name-brand counterparts have been on the rebound since Black Friday, seeing a small 11% price increase.

And if you’ve been looking at laptops, there are rumors that Apple will be reducing the price of the 12″ MacBook Retina Air soon.

What not to buy?

Don’t buy a new model cell phone yet. Even though the Consumer Electronics Show was last month, typically the spring is when we see the big Android and Windows flagship models debut. That means, if you’re interested in a new HTC or Samsung phone, for example, you should wait until these manufacturers release their new models, so you can score a deal on the previous generation

And free stuff?

The bad news is that Apple quietly stopped offering a free single download of the week in January. Believe it or not, it was maintained for a 11 years. (That’s theoretically 572 free songs!) But never fear, because shortly after the internet picked up on this loss, Apple unveiled a new “Free on iTunes” section that prominently organizes content that’s free of charge. While it remains to be seen how often new content will be added to this section (the weekly free single at least adhered to a regular schedule), we’ll take this as a good sign for the time being. Anyone eager for free songs should regularly check this new section.

And to save money on groceries, buy what’s in season. There’s more than you might think.

  • Arugula
  • Asparagus
  • Artichokes
  • Beets
  • Bok choy
  • Broccoli
  • Brussels Sprouts
  • Cabbage
  • Cauliflower
  • Carrots
  • Celery
  • Cilantro
  • Clementines
  • Dill
  • Fennel
  • Grapefruit
  • Kale
  • Lemons
  • Lettuce
  • Leeks
  • Oranges
  • Onions
  • Parsnips
  • Pears
  • Shallots
  • Sweet Potatoes
  • Tangelos
  • Tangerines
  • Turnips
  • Rhubarb

And there are cycles to what’s on sale in your supermarket.

National Canned Food Month: Canned Fruit, Pie Fillings, Vegetables, Meats: Tuna, Chicken, Salmon
National Hot Breakfast Month:  Malt O Meal, Oatmeal, Eggo Waffles, Syrup
Valentines:  Chocolate,  flowers
Chinese New Year: Soy Sauce, Teriyaki Sauce, Noodles, Canned Water Chestnuts
Heart and heart-healthy products (American Heart Month): aspirin, supplements,low cholesterol oils and spreads
Westminster Dog Show February promotions: Dog food from Eukanuba, Pedigree, Purina, and Iams

What do you usually buy in February?

Mortgage California

Contact Us

Top Places to Work